Probably the most well-known names in British hospitality, Thomas Cook dinner relaunches right this moment as a web-based journey enterprise.
The transfer follows the acquisition of the corporate – which initially ceased buying and selling in September final yr – by worldwide leisure firm Fosun Tourism Group.
Branded as a ‘Covid-ready’ journey firm, Thomas Cook dinner will initially promote holidays to locations on the protected journey hall checklist.
Licensed by the CAA and ATOL-protected, the brand new Thomas Cook dinner will launch as a purely on-line enterprise through a website, providing prospects 1000’s of lodges and flight routes to allow them to design their very own holidays.
At launch, holidays can be accessible in common seashore locations and cities in international locations together with Italy, Greece and Turkey, in step with the present journey corridors.
Clients will have the ability to select from room-only to all-inclusive choices, throughout three, 4 and five-star lodges.
The brand new web site places prospects in charge of their very own vacation, with the flexibility to design their journey in keeping with their funds, wants and specs.
Add-ons will embrace transfers, automotive rent, airport parking, forex and journey insurance coverage.
Alan French, who held the position of group technique and expertise director on the former Thomas Cook dinner, has been appointed chief government of the brand new enterprise.
He stated: “We’ve reinvented one of the recognisable names in British journey.
“Our new enterprise will mix incredible UK based mostly customer support with an up to date working mannequin protected by Atol and with the backing of a multi-billion-dollar organisation.
“We’re launching now clearly conscious of the short-term challenges posed by the pandemic.
“We and our Fosun backers are taking the lengthy view and we need to provide selection, customisation, and 24/7 on-holiday buyer care to households who want to journey now and sooner or later.”
He added: “We all know Brits are eager to journey however really feel nervous about security and any adjustments to authorities guidelines on quarantine.
“We’re solely promoting locations on the journey hall checklist and all of the lodges are versatile.
“We additionally is not going to cost prospects a payment to alter their holidays if authorities guidelines change.”
Fosun Tourism Group, which additionally owns Membership Med, acquired the model and on-line property of Thomas Cook dinner in November final yr.
Jim Qian, chief government of Fosun Tourism Group, stated: “Thomas Cook dinner has a proud heritage and after buying the model final yr we wished to shortly return it to its residence within the UK.
“Supporting the expansion of the model in China and its relaunch within the UK is an enormous step in our plan to show Thomas Cook dinner into a world success story and a key milestone within the improvement of the Fosun Tourism Group’s technique.”